Meet The CEO

Strategica started in Boston in 2015 initially to undertake studies and analysis for development financial institutions and Universities’ research departments. The first project was initiated with Professor Peter Roger from the School of Engineering and Applied Sciences of Harvard University, for the setting up of an economic model to optimize urban water use. Thus, a pilot project was realized for the city of Marrakech and presented during COP22 in November 2016. Strategica became an international firm specialized in strategic studies and economic intelligence in Africa, and also the Middle East.

We have cumulated several years of experience in the elaboration of multi-sectorial integrated strategies with a vision for an inclusive and sustainable socio-economic development . Adding to that, a savvy-tech approach and the use of innovative tools to navigate through the digital transition and to get ready for the fourth industrial revolution, preparing leaders through their transformation and the acceleration of their performance.

Strategica is an ideal partner for governmental institutions, private enterprises and investment funds, through adapted offers for strategic restructuring, financial engineering, training and governance, seeking always excellence!

Finally, Strategica contributes through several publications with studies, research papers, articles, and other written productions, about sustainable development, women empowerment, poverty eradication, health issues, environmental protection and climate change, as well as financial and economic issues.

Hynd bouhia, Ph.D.
Chief Executive Office

Hynd Bouhia, PhD

Dr. Hynd Bouhia is CEO of Strategica, an international consulting firm specializing in economic intelligence and strategy. She is a professor of sustainable development at University Mohammed VI Polytechnic, a member of Harvard’s environmental studies research team, and a member of Johns Hopkins University’s Society of Scholars.


Bouhia has held leadership positions in both the public and private sector. In the 1990s, she began her career at the World Bank, helping advance environmental and sustainable development projects throughout Latin America, South East Asia and the Middle East and North Africa region, funding many through bonds of the International Bank for Reconstruction and Development.  

In 2004 she returned home to help Morocco Prime Minister Driss Jettou set up national sectorial strategies, and structure the nation’s Compact for the Millennium Challenge Corporation. Four years later she was appointed Director General of Casablanca Stock Exchange, then later took charge of investment strategies for Morocco’s Sovereign Fund CDG Development.

Her experience raising and investing funds toward renewable energy earned Bouhia seats on the board of corporations, the Air Liquide Foundation for Development and the Environment, New York based platfrom Invest Africa, and the jury of the MBC Television program, “Stars of Science” for scientific innovation.

Bouhia graduated with a degree in engineering from Ecole Centrale Paris, went on to earn a MS and PhD from the School of Engineering and Applied Sciences of Harvard University. She completed her studies with an MA from the Johns Hopkins University School of Advanced International Studies.

A distinguished Harvard alumni, Bouhia has been accepted as an Archbishop Tutu African Leadership fellow; honored by the Divine French Academy of Arts and Culture in Paris; recognized by Forbes magazine as one of the world’s most influential women in business; and awarded a prize for piano playing excellence from the Casablanca Conservatory of Music.

Bouhia is the author of many articles and several books, including: Water in the Macro-economy: an integrated analytical model (Ashgate); African Girl, African Woman; and Filles et Femmes au coeur de la transition technologique en Afrique (Editions Orion), and contributed to a collection of texts entitled “Morocco: what do we fear?” (Editions Orion.)